It's not about Sony getting money, it's about Cowell specifically, and his stranglehold over the charts. It's boring.
Because that would be a slightly harder sell?You know what else is boring? A 17 year old song that is perceived to be subversive by an established, wealthy rock band, that doesn't seem very non-conformist to me. Why didn't they pick a song from an artist that hasn't sold millions of records and who isn't signed to a multinational conglomerate? That at least would have made it a bit interesting.
You are perfectly free to start a similar movement where the aim is to get each person to buy a separate single, and see how far it get's you in the charts, of course.I like to express my individuality by following a mass movement involving over 200,000 people.