The County Board Complaints Thread

Does Frank Need To Go


  • Total voters
    202
Imagine being opposed to the CCB getting money for jam🙄

One might believe that the customers should like the new taste of the jam - but the test marketing yesterday showed otherwise, and the reaction seemed to be negative for the brand also. So persisting with it would damage the overall brand, hitting bread and butter sales.

This kind of thing often happens with food products. The food marketing dept has to experiment with new tastes all the time - this taste is just one of the ones which didn't work out. The marketing dept accepts the feedback and moves on.
 
All of the emotion to this is based on emotion and all of the renaming proposal is based on pure hard realities - the cb need the money.
Unfortunately emotion has won the day and the deal will collapse of less money will be paid which will impact the gaa in cork, that won’t bother the hurlers on the ditch or aggrieved examiner reporters who will win on the double when the cb have to admit on cutting some aspect in the coming years due to lack of funding and servicing the debts.
This isn’t the fr Matthew statue or the English market, the original stadium was built in the 70s ffs
 
All of the emotion to this is based on emotion and all of the renaming proposal is based on pure hard realities - the cb need the money.
Unfortunately emotion has won the day and the deal will collapse of less money will be paid which will impact the gaa in cork, that won’t bother the hurlers on the ditch or aggrieved examiner reporters who will win on the double when the cb have to admit on cutting some aspect in the coming years due to lack of funding and servicing the debts.
This isn’t the fr Matthew statue or the English market, the original stadium was built in the 70s ffs
Some of the most vocal against this would only be happy if the name of the english market was changed, Tradition is only important
when it suits them,
 
All of the emotion to this is based on emotion and all of the renaming proposal is based on pure hard realities - the cb need the money.
Marketing is all about emotion. The emotional reaction in the target market would have caused a net loss of money when you consider all other revenue streams. And thus would have required the CCB to need even more money.
 
A lot of people who are against this in media or otherwise from what I can see aren't involved too much in clubs. So they don't get the overall picture.
At the moment in my club we're trying to order the underage gear for year ahead, prices are very high and it's costing a big chunk of money. But it's not optional, it must be spent if we want to attract and retain playing numbers.

So I don't mind if the name of the stadium is changed and the money it brings in.
In an ideal world I'd like to keep the name too but I'd prefer a name change rather than my own club or other clubs being hit with a levy because the SuperValu deal fell apart and it needed to be found that way instead
 
Marketing is all about emotion. The emotional reaction in the target market would have caused a net loss of money when you consider all other revenue streams. And thus would have required the CCB to need even more money.
People here can't and don't understand business, PR and Marketing. That's the real issue.
I've made my stance quiet clear and we're on same page ourselves.

There's a bigger picture here than the current debt we have along with PR for both the CCB and SuperValu
 
This isn’t the fr Matthew statue or the English market, the original stadium was built in the 70s ffs
Meh. Cork GAA themselves have happily created legend around the games that have been played there. Massive Munster hurling and football final clashes written about for decades. That creates its own legacy and GAA members, supporters and the wider Cork public who have great respect for the GAA but who might not necessarily go to games, make it part of "their" Cork whether you like it or not.

Some boys who played in PUC in it's very earliest days are grandfathers now so it has established itself.

The reason the GAA has been so successful is that it has maintained a level of authenticity the likes of Munster Rugby and soccer only dream of where players, managers, coaches and in some cases supporters are bought and sold. They are franchises with massive marketing and business elements to them and the GAA always offered a retort to that: look what you can do if you get massive community buy-in.

The very essence of the GAA is volunteering and promoting Gaelic culture. When you look here and on other social platforms for some the be all and end all is Sam Maguire and the McCarthy cups but the reality for 99% of GAA members isn't that at all. The 'winning is everything' culture is promoted by the professional/corporate side of the GAA from the top down and lots of people don't like it. Of course there has to be a level of commercialism in the GAA, marketing and business are all part of it but there's a very fine balance because it's ultimately an amateur organisation powered by volunteers and ordinary people.

Look at how rugby is struggling to keep club players beyond 23 years old because the thinking is that if you cant make senior club or provincial level, there's no point playing on. Look at the emphasis the GAA put on the junior All-Ireland final last weekend. It's unprecedented and no other sport and society values lower level performance like that. The coverage on TV for it was amazing.

When commercialism and professionalism rears its ugly head people are going to react to it emotionally, no matter how much logic or bank statement realities are put in front of them. Telling people to supress their options, emotion or sense of grievience over the relentless creep of commercialism in the GAA is counter productive. O'Donovan trying to sneak this one past the board, members and supporters is part of that and people rightly reacted to the sneakiness of it.

Dismissing emotion around a grotesque and badly thought out decision like this is to dismiss the spirt of the GAA...something that the GAA created itself and it's something to be cherished rather than something to throw your eyes up at.
 
A lot of people who are against this in media or otherwise from what I can see aren't involved too much in clubs. So they don't get the overall picture.
At the moment in my club we're trying to order the underage gear for year ahead, prices are very high and it's costing a big chunk of money. But it's not optional, it must be spent if we want to attract and retain playing numbers.

So I don't mind if the name of the stadium is changed and the money it brings in.
In an ideal world I'd like to keep the name too but I'd prefer a name change rather than my own club or other clubs being hit with a levy because the SuperValu deal fell apart and it needed to be found that way instead
I'm heavily involved with my club and completely agree with you.
I agree with your view as well but you also don't undersell yourself you either meet in middle or there's some arrangement made to provide a service or product. The naming rights of a full rebrand of Pairc Ui Chaoimh is definitely worth more than 300k per year. 300k per year I would welcome for SuperValu Pairc Ui Chaoimh and

If our starting base is 300k for a full rebrand a naming sponsor so would be worth 150k or less which makes no sense.
Other grounds around Ireland have these naming sponsors and there's no issues. The only one that has not caught on really is FBD Semple Stadium but even at that 90% of people refer to it as Thurles.
 
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