Live golf on TV.
I threw on the Masters there. A bunch of millionaire wankers in the sun hitting a little ball around the place.
And then you've the ad breaks. BMW, Tesla, Asset Management agencies etc. They know their audience.
That audience being rich middle aged white men who are spending their Sundays in their big houses in places like "Blackrock", "Rochestown" and "Clonakilty" scratching their holes while their prick of a son gets himself ready for school in "Christians" or "Pres" tomorrow morning.