Pubs reopening June 29th

There's a campaign on social media today with pubs showing the breakdown of the price of a pint.

They're claiming that on a €5.77 pint, just 17c is going to the publican
 
10.5c profit on a pint?

How are places even staying open 😱

For example, before the price increases, if a pub in Dublin now sells a pint of Guinness for €6, that means first the VAT is €1.12 (23% of 6 divided by 1.23)

€6 – €1.12 = €4.88

Of the remaining amount, €1.46 goes to Diageo:

€4.88 – €1.46 = €3.42

Then, there is the excise to subtract. According to the Government, the excise duty on a 4.3% ABV beer (like Guinness) is 54 cent.

€3.42 – €0.54 = €2.88

So the pub is left with €2.88 it earns per pint. However, this is before various overheads are subtracted, including staff costs, rent, insurance energy bills, upkeep, etc.
 
Pint of Guinness and a glass of Coke in Cronins, Crosshaven

=

€10.40.

Rarely do I ever question prices in a place, but ffs the glass of Coke must have been nearly a fiver. Where's the Excise on that?
 
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