Well, for a flat media fee of €10,000 – and subject to approval from the broadcaster and the show’s production team- clients will be expected to give away 230 prizes with a minimum value of €150 each. Cost of giveaway is therefore €34,500 plus €10,000 or €44,500.
That was the cost for the "one for everybody in the audience," stuff.
How would this compare to the cost of advertising during the ad break? I did hear rumours of there being an element of a "donation" needed to the coiner of the phrase in previous times.