They didn't do a great job, there were still thousands of tickets available for tonight's concert at 5pm.You could tell from the dawn til dusk blanket coverage on Red FM all week that they were putting a collosal push on tickets. They renamed the station Ed FM and every second track was his. They must have got some serious advertising coin in return for it.
Poor indictment for Sheeran that he couldn't sell out a relatively small stadium in a city that hadn't hosted a concert of any description in 3 years, and it was on the Friday of a bank holiday in perfect weather conditions.
Will think twice about his future concerts in Ireland I'd say. Maybe 3 in Dublin and add the other dates to elsewhere in Europe.