Sly News is finished, with bosses admitting the linear channel will wind down – bad news ahead for Kay Burley.
But wb
Go woke go broke
But wb
Go woke go broke
Christ. One keyboard warrior guy puts this up on X and suddenly its a thread on PROC. Horseshit...Sly News is finished, with bosses admitting the linear channel will wind down – bad news ahead for Kay Burley.
But wb
Go woke go broke
www.ft.com
Sky News to overhaul newsroom around paid-for content
UK broadcaster is launching premium model to combat decline of linear TV and ‘stagnant’ revenue streams
Sky News has unveiled plans for a root and branch overhaul of its programming and newsroom aimed at creating a model of premium paid content to safeguard its future from an existential threat to traditional TV.In a speech to staff on Tuesday, David Rhodes, executive chair of the Comcast-backed news broadcaster, laid out a strategy dubbed Sky News 2030 that will reshape its digital-focused service over the next five years to attract new audiences willing to pay for news, according to people familiar with the matter.
Rhodes told staff that the business’s revenue streams were “largely stagnant” given a reliance on advertising and sponsorship, the people said, prompting the need for new income streams centred on subject hubs that will offer paid products from podcasts and newsletters to events and live shows.This is expected to include some subscription-based services where premium content is held back for paying customers.
While its traditional 24-hour linear TV channel will continue to be important, Rhodes said priorities and resources would be shifted to these premium content tiers.As with most linear channels, Sky News is struggling to arrest a steep decline in traditional TV audiences, putting pressure on revenues as advertising moves online and where viewers increasingly use social media platforms such as YouTube and TikTok.Sky News is also facing a threat from the growth of rival linear broadcasters such as GB News, whose average audience in November exceeded that of Sky News for the first time.
The lossmaking broadcaster’s budget is guaranteed by parent Comcast as part of its $39bn takeover of Sky, but these funding commitments end in 2028.
Clever strategy alright.
There is.
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