An awful lot of drinkers are just going to cut out a few pints altogether,go out less and drink less as a 10c increase by Diageo including taxes on a pint is probably the straw that broke the camels back after increases over the past year.
It is ultimatly self defeating by the breweries as younger drinkers have many options one of which includes not going to the pub at all.
You now can get a very decent bottle of wine in Aldi or Lidl for about only €8
Publicans will take a huge hit in custom.
Really?
I'm very cautious about drinking wine so never drink the really cheap stuff. I was told that usually the first fiver or so goes on the bottle, labelling, and shipping, so you'd need to be paying a bit more than a tenner even in Lidl or Aldi for anything palatable.