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Old 28-10-2015, 10:27 AM
Eye Pod Eye Pod is offline
 
Join Date: Dec 2010
Posts: 514
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Maith thú. Agallaimh spéisiúil.

Big companies like Tesco and especially Irish indigenous ones could make a huge difference by embracing bilingualism. Even small things like when you're on an Aer Lingus flight and they use a bit of Irish, it's great. I see Smirnoff are using some in their latest billboard campaign.

Obviously use of bilingual signage etc is down to demand which is a bit of a chicken and egg scenario and there will always be the argument that there are more important things in life to worry about. All you need really though is a motivated CEO or marketing manager who enforces it. Translations are dead cheap.
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