Leinster losing their fifth ERC final got me thinking about other teams that have gone from enjoying routine success in the "big one" to perennial chokers in same and the reasons behind it.
Mayo are the obvious benchmark in this part of the world with 11 AI final losses (three wins prior to the "curse").
Cork have lost their 5 previous AI hurling finals despite being one of the most successful teams in the sport.
Further afield you have the likes of Juventus with 5 European Cup final losses after two successes.
The Miami Heat won 3 NBA championships before losing 3.
The Buffalo Bills lost 4 Super Bowls in a row in the 90's but they have never won the big one so I don't think they qualify.
Any other obvious ones?
Is it purely psychological?
Does losing one or two plant the seed of doubt which subsequently grows out of control despite the team in question having tasted success in the past?
Does the fact they have tasted that previous success change the equation by introducing a certain amount of arrogance and/or complacency?
How does a team overcome it and break out of the cycle of failure that they have adopted?
Mayo are the obvious benchmark in this part of the world with 11 AI final losses (three wins prior to the "curse").
Cork have lost their 5 previous AI hurling finals despite being one of the most successful teams in the sport.
Further afield you have the likes of Juventus with 5 European Cup final losses after two successes.
The Miami Heat won 3 NBA championships before losing 3.
The Buffalo Bills lost 4 Super Bowls in a row in the 90's but they have never won the big one so I don't think they qualify.
Any other obvious ones?
Is it purely psychological?
Does losing one or two plant the seed of doubt which subsequently grows out of control despite the team in question having tasted success in the past?
Does the fact they have tasted that previous success change the equation by introducing a certain amount of arrogance and/or complacency?
How does a team overcome it and break out of the cycle of failure that they have adopted?

