We've known that old fashioned bookmaking is dead for years now. That's a result of the industry behaving like the wild west in the early years of the online sector, followed by the regulations that were introduced to combat that. The Tony10s were allowed to run free and now we see the flip side where the regulators will impose massive fines on any operator not complying with protecting their customers from problem gambling or allowing them to even appear to be laundering money.
The bookmaker now wants a steady stream of people that can afford to lose a portion of their income that won't send them to the poor house, and that seems a sustainable model, in fairness. As long as we have young men coming of age with disposable income, we'll have a demand for gambling.
In terms of the sharps, they need to have numerous accounts, including a couple of exchange accounts. Spread the risk, throw in some mug punts with the Padraigs and Denises of this world, then hedge them off on the exchanges for a small loss. Have a few 50c 15-fold accums from time to time. That ought to keep the algos guessing. Oh, and be tidy with your finances in case there is that dreaded request for extra docs.
