I'm not sure subsidy is the right word, Scottish and Newcastle just decided to take on Guinness and Murphys on price, they changed the recipe and standardised the process to make it more consistent and something in-between Guinness and Murphys by taking out all the burnt flavour Benny had in the original MeDaza.Beamish has a subsidy that has carried over from a marketing campaign back in the 90s.
Not all publicans pass it on
They then marketed it as the sub prime option along with Fosters on the Lager side
When Heineken took it on in 2008 tye sense was one of the brands would be killed off. I'm glad they have been retained even if it's a feaux competition between the two and Guinness



