Now it's starting to hit home with their readers
House prices down in the home counties? Omg.
What next? Princess Diaries down 10%?
I was working in the UK 25 years ago - and I said to a NZ colleague, if Aliens landed in Britain in the morning the Daily Mail / Daily Express's headlines would rotate around the predicted effect on house prices.
He said that'd be the second day's headline, the first would revolve around our jobs, social services and handouts.