Jaguar Is Back

[Henrys Fonda]

Jaguar has experienced a drastic 97.5% decline in sales across Europe in April 2025, selling only 49 vehicles. This significant drop follows a November 2024 rebranding campaign that shifted the brand's focus from automotive heritage to a lifestyle and inclusivity theme. The rebrand, featuring abstract slogans and identity marketing, received mixed reactions from consumers and industry observers, leading to varied interpretations of the sales performance as a reflection of market response to this strategic shift.

 

[Mike Strutter]

Jaguar has experienced a drastic 97.5% decline in sales across Europe in April 2025, selling only 49 vehicles. This significant drop follows a November 2024 rebranding campaign that shifted the brand's focus from automotive heritage to a lifestyle and inclusivity theme. The rebrand, featuring abstract slogans and identity marketing, received mixed reactions from consumers and industry observers, leading to varied interpretations of the sales performance as a reflection of market response to this strategic shift.

Hopefully they learned their lesson about that stupid marketing campaign.

 

[Henrys Fonda]

Hopefully they learned their lesson about that stupid marketing campaign.

What were they thinking
No lessons learned from Gillette bud light

 

[Warm Leatherette]

What were they thinking
No lessons learned from Gillette bud light

What did Bud Light do that has you triggered, aside from tasting like piss?

 

[Henrys Fonda]

What did Bud Light do that has you triggered, besides produce beer that tastes like piss?

Triggered, no clue what you mean. I was referencing advert campaigns that were a failure due to the targeted markets not actually being their buying market.
I never drink Bud light so I don’t know what it tastes like neither have I ever drank piss so I’m 2 for 2 out on reference points, sorry.

 

[Warm Leatherette]

Triggered, no clue what you mean. I was referencing advert campaigns that were a failure due to the targeted markets not actually being their buying market.
I never drink Bud light so I don’t know what it tastes like neither have I ever drank piss so I’m 2 for 2 out on reference points, sorry.

What was it about the advertising campaign for Bud Light that triggered you?

 

[Henrys Fonda]

What was it about the advertising campaign for Bud Light that triggered you?

Again triggered, I was referencing advert campaigns that were a failure due to the targeted markets not actually being their buying market.
What is about that post that you don't understand. Let me know and I will try help

 

[Clairecarebear]

Bud Light boycott - Wikipedia

en.m.wikipedia.org

 

[Ogre Moran]

What was it about the advertising campaign for Bud Light that triggered you?

That anyone could drink that shite.

 

[Ogre Moran]

The Jag was always a very masculine, four-litre engine type of attraction. The ad campaign and a switch to butt-ugly EVs is a big turn-off. (PS, all EVs are butt ugly; the absence of a front grill being a particular aesthetic faux pas. Cars for nerds.)