The world cup has the global appeal but with tournaments going to Qatar, Saudi, winter world cups, clear corruption I think the romance of the competition is long gone.
That also may be true for you a 40s cynical (no insult intended) sports lifer..
I am firmly in the same bracket
but it's no exaggeration to say this world cup has had a transformative effect on my young fella. He's 8, I've spent the last 8 years bringing him to every live sporting event imaginable
playing with him in the Garden, bringing him training he just never took to ball sports ever. he'd deliberately goof around or fuck the ball into the Ditch as a joke to hide his clumsiness
Until 3 weeks ago. When he went outside by himself and spent an hour kicking the ball to himself and the next 2 playing ball with me and that has been the same every night except for the 2 he spend actually watching matches from start to finish or building fucking Mbappee lego.
it's actually unbelievable and I would be sceptical if I hadn't seen it for myself.
Panini stickers are unbelievable

