There is a lack of leadership with regards to the promotion of the Irish language, certainly outside the Gaeltacht. The 20 year plan recently published (I suggest everyone interested in Irish revival reads it) is to be welcomed.
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But that malaise affects everyone. I can only speak of my experience in Cork but the biggest issue for the language here is not funding or money. It’s apathy.
It affects not just ordinary people who are disconnected from the language but people who lecture or teach it as well as those who will tell you ‘its not my job to promote the language, I just teach it’.
If you look at how the Welsh language revival has succeeded it’s because there are groups of extremely motivated individuals like Cymdeithas yr Iaith Gymraeg, the Welsh Language Group. When companies order their employees to only speak English there are huge protests so politically they have clout and more money is spent on Welsh. I’m not saying that is a justifiable method of proliferating the language but you couldn’t accuse them of apathy.
If you love speaking Irish and would like to see more people use it naturally everyday you have to ask yourself the question ‘what did I do today for the language?’. Invariably among those with an ability to speak it the answer is little or nothing.
My experience is that nearly everyone who speaks Irish has an opinion on how the language should be promoted properly but only a tiny few are actually doing anything about it or willing to put some time into it. The culture of waiting for someone else to do the promotion is another way of describing apathy.