Actin The Sham
19-03-2008, 02:12 PM
From Setanta:
Ulster Bank, Toyota and Vodafone have been announced as the new sponsors of the All Ireland Football championship by GAA President, Nickey Brennan while the Hurling Championship will benefit from the sponsorhip of Guinness, RTE and Etihad Airways.
The restructured sponsorship format will take effect from this season.
Under the new format the respective All-Ireland competitions will be known as the GAA Football All Ireland Championship and the GAA Hurling All Ireland Championship.
Commenting on the announcement, GAA President, Nickey Brennan, said: "Let me start by saying how pleased I am to welcome aboard our sponsors, Toyota, Ulster Bank and Vodafone in Football and Etihad Airways, Guinness and RTÉ in Hurling, to what are undoubtedly the major domestic sponsorship properties in Ireland.
"While the All Ireland inter county Hurling and Football Championships stand to benefit from the heightened profile and exposure that the new commercial partnerships will bring, the true beneficiaries will be grassroots GAA where the sponsorship revenues will be channelled for the continued development of our games."
Brennan went on to say: "I am absolutely delighted to welcome our new Championship partners and look forward to working with them in enhancing the unique spectacle and experience of the Hurling and Football Championships for the many hundreds of thousands of supporters.
"I am also pleased to announce that the GAA will be investing in a major marketing support campaign to promote the Championships which will include a comprehensive advertising, PR and promotional drive throughout the duration of the competitions.
"The GAA’s Commercial & Marketing team has been bolstered and PR and Advertising agencies have been appointed to oversee the roll out of what we hope will be an effective campaign to promote the GAA Championships."
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Ulster Bank, Toyota and Vodafone have been announced as the new sponsors of the All Ireland Football championship by GAA President, Nickey Brennan while the Hurling Championship will benefit from the sponsorhip of Guinness, RTE and Etihad Airways.
The restructured sponsorship format will take effect from this season.
Under the new format the respective All-Ireland competitions will be known as the GAA Football All Ireland Championship and the GAA Hurling All Ireland Championship.
Commenting on the announcement, GAA President, Nickey Brennan, said: "Let me start by saying how pleased I am to welcome aboard our sponsors, Toyota, Ulster Bank and Vodafone in Football and Etihad Airways, Guinness and RTÉ in Hurling, to what are undoubtedly the major domestic sponsorship properties in Ireland.
"While the All Ireland inter county Hurling and Football Championships stand to benefit from the heightened profile and exposure that the new commercial partnerships will bring, the true beneficiaries will be grassroots GAA where the sponsorship revenues will be channelled for the continued development of our games."
Brennan went on to say: "I am absolutely delighted to welcome our new Championship partners and look forward to working with them in enhancing the unique spectacle and experience of the Hurling and Football Championships for the many hundreds of thousands of supporters.
"I am also pleased to announce that the GAA will be investing in a major marketing support campaign to promote the Championships which will include a comprehensive advertising, PR and promotional drive throughout the duration of the competitions.
"The GAA’s Commercial & Marketing team has been bolstered and PR and Advertising agencies have been appointed to oversee the roll out of what we hope will be an effective campaign to promote the GAA Championships."
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